Precision You Can See in the Letters.

FLG is a die-making and laser-cutting manufacturer serving industrial clients in Brazil, where tolerance is measured in fractions of a millimeter. The work was precise; the brand looked like a generic workshop, and it was costing them credibility in quotes against larger competitors. FrixB built a complete identity system and the bilingual guide that lets vendors execute it unsupervised.

Precise work that looked like a generic workshop.

In industrial manufacturing, the brand is often the only evidence a buyer has before the first order — nobody tours the floor before requesting a quote. FLG's output was exact to the fraction of a millimeter, but its identity communicated none of that discipline, putting it at a disadvantage against competitors whose work was no better.

1. Built the system on subtraction: Two colors, no gradients, one typographic voice. Every element removed is a constraint the vendor can no longer get wrong, and a signal that the company controls its own tolerances.
2. Designed a three-tier lockup for real surfaces: Primary, secondary and tertiary marks sized for everything from a machined plate to a truck panel, so the identity survives the smallest and roughest applications.
3. Wrote a guide vendors can execute alone: A bilingual guide with explicit don'ts, built so a print vendor with no design background produces a correct result without a review cycle.
4. Tested the system where it actually lives: Signage, print and vehicle applications were designed as part of the system rather than after it, so reproduction problems surfaced during design instead of at the vendor.

For an industrial brand, restraint is the argument, a system that holds its own rules demonstrates the discipline the product is sold on. We worked from application backwards: what the vendor has to reproduce set the constraints for the mark, not the other way round. AI assists the mechanical early passes; the judgement calls and the final craft stay human.